In days gone by, all you needed to scoop up masses of customers was a simple website and a handful of backlinks. Nowadays, the world has changed dramatically, and what worked back then simply won’t cut it.
Moreover, the more static you remain, the faster you’ll get overtaken by your rivals. However, you still have plenty of options to flex your digital muscles without spending a fortune and requiring you to set up an in-house development team.
This post will explore some exciting opportunities that all businesses can take advantage of and, ultimately, remain relevant and cutting-edge in the marketing world.
Develop A Mobile Application
Since Apple came out with their fabled iPhone that fateful day in 2007 (crazy to think it was over a decade ago), the world has changed beyond measure. While the initial model didn’t utilize apps in the way you know and understand today, it was the spark that set off the OS wars and cemented mobile applications as one of the main ways people interact with their devices.
While they used to be fiendishly complex to develop, it is now easier than ever. In fact, nowadays, you can make use of specialist systems or, as ficx states, “no code” solutions for developing apps that fit your circumstances without lengthy development cycles.
This is an incredible boon, regardless of your sector, since apps can help you cut out intermediaries and deal directly with your customers. This speeds up numerous processes, from payment to customer service, and enables you to build a unique brand that can compete with much larger entities.
Make Extensive Use Of Analytical Software
Data is the nectar from which businesses worldwide feed on and gain valuable insights they can leverage for spectacular results. However, no matter how much data you have flowing into your servers, if you don’t have the tools or expertise to analyze it, it essentially renders it moot.
Consequently, if you want to take advantage of data to increase business, you need to learn how to interpret it effectively or hire those who can. Nonetheless, once you have mastered the dark arts of data, you will see numerous advantages, including:
- A better understanding of where your customers come from and what you need to do to retain them
- The ability to produce highly targeted advertising campaigns to increase your customer base
- You can identify and rectify risks before they become an issue
- Data gives you the insights that enable you to innovate with a high degree of certainty that investments will pay off
- Data allows you to identify areas to reduce or increase spending as necessary
Optimize Your Website
Although the introduction stated that having a website was an old-fashioned technique, the fact is that a website remains integral to all digital operations regardless of industry. However, it’s still true that a basic, unoptimized website is unlikely to be successful.
The keyword in that former sentence is unoptimized, but luckily, there are plenty of ways to make a simple site more engaging, fast, and attractive. If you are a complete novice, it might be best to outsource this process to a web design agency that can develop an optimized site and even handle some of the off-site tasks like lead generation, etc.
Create And Nurture Relevant Social Media Channels
Love it or loathe it, social media is an integral part of many companies marketing strategies to increase exposure, perform damage control, or simply keep their loyal customers up to date with what’s happening.
However, the biggest trap most businesses fall into is taking a shotgun approach and signing up for every channel under the sun. Instead, you should take a more measured stance and choose those that suit you.
For example, a metal fabrication business probably won’t have much use for a Tik Tok profile, but a cake-making company might. However, the one exclusion to this is Facebook. Almost all businesses can benefit by creating a Facebook page and keeping it updated (you’d be surprised at how many people believe Facebook to be the internet!)
Sometimes The Old Ways Still Work
Yes, you read that correctly, yet another contradiction of the intro, but again, for a good reason! Specific methods like email marketing will never grow old as long as email remains relevant. Moreover, options like email tend to have incredible ROI, meaning the more you put in, the more you’ll reap.
Invest In Advertising That Fits Your Industry
Online advertising allows you to reach an untold number of potential customers by spending relatively little. However, you still need to be careful, as a poorly planned campaign has the potential to eat up your entire marketing budget before it even leaves the ground.
Increasing your online presence can seem challenging for those who have never considered it, but by utilizing the six options laid out here, you should be able to form a coherent approach that gets eyeballs on your brand.